Tid makes luxury watches like design objects: original forms, recycled materials, and production built in-house—Allowing us to bring unseen levels of customization to our investors.
We have chosen an unusual starting position: the case and the bracelet. Geometry, ergonomics, and surface treatment are developed as a single system, then produced through our own workflows in Denmark. We work toward recycled inputs across components and treat sustainability as manufacturing logic—less waste, more traceability, more repairability, and a better control of the object’s lifecycle.
We release limited drops of small-batch watches with uncompromising silhouettes—pieces designed to stay relevant because they say something entirely new—built in recycled titanium and anodized in a colour spectrum chosen by the future owner, resulting in a truly unique piece.
Alongside these, we offer one-of-one watches co-authored with their future owner. The owner is directly involved in the design process through a unique co-design framework we’re actively developing—starting with the elements that define the watch as a physical artifact: a custom case and wrist band—then expanding our custom-building capabilities as our in-house production grows.
As the foundation becomes stable, we’ll go deeper into manufacturing: movements—the next step in vertical integration—so originality isn’t only visible on the outside, it’s engineered throughout, with the intention to explore new mechanical and technological functions for wristwatches.
Tid builds personal artifacts: limited, deliberate watches designed through original geometry, recycled materials, and in-house production—made to be worn as your own.